Three connected pillars

Expertise built for transformation and growth.

Technology Transformation

Strategic Technology Guidance for Today’s Connected Enterprise

Helping organizations evaluate existing technology, identify opportunities, procure best-fit solutions, and successfully execute digital transformation initiatives.

  • Technology Consulting
  • Technology Assessments
  • Procurement Advisory
  • Connectivity & Carrier Services
  • Cybersecurity
  • Cloud & AI Solutions
  • Infrastructure Modernization
  • Smart Buildings & Communities
  • Project Delivery

Events & Speakers

Connecting People. Building Partnerships. Accelerating Growth.

Creating opportunities for executives, organizations, and strategic partners to collaborate through keynote speaking, executive roundtables, advisory services, and industry events.

  • Executive Speaking
  • Leadership Roundtables
  • Strategic Partnerships
  • Advisory Services
  • Customer Engagement
  • Industry Events
  • Business Development

Marketing Strategies

From Opportunity to Action

TRIFECTA helps organizations turn opportunity into action through marketing strategy, social media, brand development, website support, lead generation, and integrated campaign execution.

  • Sales Enablement
  • Marketing Strategy
  • Brand Development
  • Go-to-Market Strategy
  • Campaign Development
  • Customer Engagement Programs
  • Trade Show & Event Support
  • Print & Digital Marketing

Strategic partner ecosystem

Industry Expertise

Practical insight across complex industries.

Healthcare
Financial
Manufacturing
Municipalities
Education
Hospitality
Enterprise

About Us

Experienced leadership. Nationwide reach.

TRIFECTA Performance Group is led by a team of experienced sales, marketing, and technology professionals. With deep roots across major carriers and ISPs in the Southeast, nationally, and globally, we bring practical knowledge to every engagement.

As an affiliate of The START Group, we are connected to a nationwide network supporting more than 200 businesses.

Meet our leadership team ↗

Roddy Broadnax

Roddy Broadnax

President & Founder

Kevin Scott

Kevin Scott

Executive Vice President, Sales & Strategic Partnerships

Mark Reynolds

Mark Reynolds

Director of Business Development