ABOUT TRIFECTA

Experience that moves business forward.

National presence. Regional relationships. Practical leadership focused on technology transformation, executive engagement, and marketing strategy.

Built around relationships, service, and results.

TRIFECTA Performance Group is a strategic consulting and business development firm that helps organizations solve complex challenges, improve performance, and create new opportunities for growth.

We work alongside our clients as a trusted extension of their team—bringing together experienced leadership, technology expertise, strategic partnerships, and a broad network of industry resources.

A major focus of TRIFECTA is helping organizations make better technology decisions. We evaluate existing services and vendors, identify opportunities to reduce costs and improve performance, recommend and procure the right solutions, and help manage implementation and ongoing support. Through our strategic partner ecosystem, we can support organizations with locations and operations across the United States and around the world.

Our capabilities extend beyond technology. TRIFECTA also connects organizations with executive engagements, sales and marketing resources, corporate branding solutions, and strategic relationships that can help move their businesses forward.

We believe business is ultimately built on relationships. Our role is simple: understand the challenge, bring the right people and solutions to the table, and stay involved until the job is done.

Building Relationships | Driving Growth | Delivering Results

LEADERSHIP TEAM

Experienced people. Practical perspective.

Roddy Broadnax

President & Founder

Roddy Broadnax is President and Founder of TRIFECTA Performance Group, where he provides the vision and leadership behind the company’s growth, strategic partnerships, and client engagement.

With more than two decades of experience spanning telecommunications, technology, sales, marketing, and business development, Roddy has built his career around connecting people, organizations, and opportunities. Since founding TRIFECTA in 2003, he has worked with businesses ranging from emerging companies to established enterprises to develop strategies that strengthen relationships, expand market presence, and drive sustainable growth.

Roddy is deeply engaged in the Carolinas business community and has supported chambers of commerce, economic development organizations, educational institutions, nonprofits, and civic initiatives throughout his career. His extensive network and relationship-driven approach have made him a trusted advisor and connector among business and community leaders.

At TRIFECTA, Roddy remains focused on bringing together the right people, partners, and resources to create opportunities and deliver measurable results for clients.

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Kevin Scott

Executive Vice President, Sales & Strategic Partnerships

Kevin Scott serves as Executive Vice President of Channel Development & Strategic Partnerships for TRIFECTA Performance Group, where he leads technology strategy, channel development, strategic partnerships, and growth initiatives.

With more than 30 years of experience across telecommunications and technology, Kevin brings extensive expertise in fiber infrastructure, enterprise connectivity, carrier services, managed solutions, and complex technology transformation. Throughout his career, he has developed strategic relationships with Fortune 100 companies, technology providers, carriers, and channel partners while helping organizations translate complex technology requirements into measurable business outcomes.

At TRIFECTA, Kevin works closely with clients and strategic partners to evaluate technology, develop procurement strategies, identify cost and operational efficiencies, and build solutions designed around long-term business objectives.

A former professional baseball player, Kevin brings the same competitive mindset, discipline, and team-oriented approach to business—combining executive-level strategy with hands-on execution to help TRIFECTA, its partners, and its clients grow.

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Mark Reynolds

Director of Business Development

Mark Reynolds serves as Director of Business Development for TRIFECTA Performance Group, leading strategic growth, market development, and commercial partnership initiatives across the Carolinas.

Based at TRIFECTA’s corporate headquarters in Rock Hill, South Carolina, Mark brings extensive experience across technology, telecommunications, and fiber infrastructure development. His background combines industry knowledge with proven expertise in business development, pipeline creation, strategic partnerships, and relationship management.

Mark is deeply connected to the South Carolina business community and serves as an Ambassador for the York County Regional Chamber of Commerce. His involvement provides TRIFECTA with valuable insight into the region’s evolving business landscape and opportunities for economic and technology-driven growth.

At TRIFECTA, Mark works closely with clients, technology partners, and strategic allies to identify opportunities, strengthen relationships, and create measurable business value. His approach reflects TRIFECTA’s core philosophy: Building Relationships | Driving Growth | Delivering Results.

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Start a conversation with our team.

Tell us where you want to go. We’ll help identify a practical path forward.